NEW! Welcome RollTop, goodbye LapTop!

Rolltop is not a "virtual and futuristic" gadget, existing only on the screen of your computer as in the most of similar concepts and visions! Most of the existing design concepts usually have been developed without any deep technologic and ergonomic elaboration and often could be difficult or even impossible realized. From the beginning Rolltop has been developed as a real future product. During its development a lot of different scenarios (e.g. usability, functionality etc.) were simulated. Moreover we have included in Rolltop the best worldwide ergonomic, mechanic and electronic practices. 

The device of the flexible display allows a new concept in notebook design growing out of the traditional "bookformed" laptop into unfurling and convolving portable computer. Rolltop incorporates both latest high-tech devices and a new brand design techniques into a computer that will increase the quality and productivity of the designers work. On top of everything else no laptop bag needed - all computer utilities from an interactive pen through power supply to the holding belt are integrated in Rolltop. This is really an all-in-one gadget.


21 Unearthly Drone Videos Show The Drama Of Our World's Religious Sites

You might want to avoid this post if you're scared of heights.

It would take a lifetime to visit the world's most sacred and beautiful places in person, but these videos may be the next best thing. Filmed by drones, some allow you to peacefully soar over stunning landscapes and structures, while others feature death-defying, vertigo-inducing drops.

Take a birds-eye tour through the world's religious sites via drone here: LINK

Disney Engineers Invented an Algorithm That Automatically Edits Multi-Cam Footage

We all know that editing is an incredibly complex craft, one that requires not only an immaculate sense of timing, but also an in-depth knowledge of narrative structure. The edit is, after all, the final re-writing of the script. With that said, editing can also be, well, a pain in the ass, with hours on end spent making minuscule changes. But what if an edit, or at least a competent rough cut, could be done with an algorithm designed to choose the best shots and string them together with continuity? Well, a group ofengineers with Disney Research have done just that, and they’ve put together a brief video explanation of how it all works.


What's the Best Way to Show the Internet & Text Messages on Film?

For the past 15 years, filmmakers have been attempting to tackle a serious problem: how to visually portray the screens that permeate every aspect of modern life. From computers to smart phones, screens — and more importantly, the information on those screens — have become instrumental components of the contemporary human experience. As such, filmmakers have an inherent need to find ways to incorporate this experience and information into their visual stories. The only problem? Pointing a camera at a cell phone or computer often doesn’t look great, and it can be difficult to absorb the required information. Some filmmakers, however, have found ways to make it interesting.

The following video comes from Tony Zhou, who has done some fantastic film analysis:


The 27 Most Perfectly Timed Photos

To take professional photos takes a lot of practicing and very seldom do you get a “perfectly timed”photo. But against all the odds in the universe, these 27 photos were taken just at the right moment in time and they turned out super awesome.

The History of the Movie Trailer

Some people consider them the best part of the movie going experience - the Movie Trailer. Take a look at the evolution of the "coming attractions" from simple silent film splices, through the template style of the Golden Age of Hollywood, through Auteurs and finally into the Blockbuster era.

This lesson is proudly sponsored by:
Creating the world's highest quality solutions for the feature film, post production and television broadcast industries.

For a full write up along with more trailers check out:

Martin Scorsese Breaks Down the Difference Between Story & Plot

What is story? What is plot? What is the sound of one hand clapping? Who knows? While story and plot might seem, at first, to be synonymous, in fact they are two different things entirely, and if you’re a beginning screenwriter or filmmaker, it can be tough to sift through all of the contradictory information that’s out there in the ten billion screenwriting books to figure out which is which and why. It’s a tricky question, but never fear, because that cinephile unrivaled, Martin Scorsese, is here to straighten matters out. In this video, he breaks down the difference, and we give some helpful (hopefully) background info to help you create your next masterpiece.


Jon Favreau interviewing Martin Scorsese for the third season of Dinner for Five - in this excerpt Jon asks him about story versus plot in filmmaking.

The Dolly Zoom Timelapse Will Blow Your Mind! Here's How to Pull off This Crazy Technique

The internet is practically overflowing with timelapse videos. Some of them are good, some are not, and some of them are truly mind-blowing. As we know, modern motorized camera movement equipment has really paved the way for all sorts of inventive movement to be included in the timelapse format. In general, if a camera move has been done in a live-action environment, someone has probably done it in a timelapse. Although I could very well be wrong, until today I had never seen someone perform a dolly zoom during a timelapse. Eric Stemen recently put together a video not only showing how the technique looks (mind-blowing), but also how he pulled it off using traditional hyperlapse techniques and a little ingenuity.

Get Pro Quality Camera Moves with These Household DIY Dolly Hacks

Camera movement is one of those aspects of filmmaking that, if done well, can make your film look like a million bucks.

If you’re on a tight budget, however, you’re probably not going to be able to drop the necessary cash on pricey sliders, dollies, jibs, etc., but that doesn’t mean you can’t get your footage to look like you did...

Why Yahoo thinks digital magazine content is the future

Yahoo’s recent love affair with magazines is no secret. In January of this year, the ailing search-giant pushed ahead with its attempt to transform itself into an integrated media company with the launch of its digital magazinesYahoo Food and Yahoo Tech. Although this forms just a small part of Yahoo’s attempts at reorienting itself (which, taken together, includes a series of acquisitions and developments aimed at content development, mobile-facing strategies and more advertising real estate volume), it’s a micro example of what Yahoo are trying to do on the ground level, when focused on the consumer. Crucially, they have confidence that digital magazines can win over consumers of digital content.

“We have been re-imagining Yahoo’s core businesses across search, communications, media and video – all powered by two powerful platforms, Flickr and Tumblr,” Mayer said. “We found our inspiration in magazines, they are elegant, beautiful and have a distinctive voice.”

Yahoo’s re-orientation is a long-term project. It will take at least three or four quarters until we can see the fruits of the new approach Meyer is spear-heading, but the early signs are that it is working for Yahoo. Seven months on and online “magazines” have become core to their strategy, with Meyer and her team introducing several topics, including travel, beauty and health, to the already popular food and tech verticals – all typically the domain of glossy magazines.

They are not alone. Say Media, parent of xojane and ReadWrite; First Look, the new media company created by Pierre Omidyar; and Flipboard all similarly describe their digital products as magazines. This is not merely a re-branding experiment. All are taking it very seriously, hiring experienced journalists with backgrounds in the print business. Some of the newest members in the Yahoo family include New York Times’ David Pogue, Bon Appétit’s Julie Bainbridge and Joe Zee from Elle. Big names indeed.

Magazine publishers should not feel threatened, but flattered by this. Why? Well, for Yahoo, this can be perceived as an about-face-turn. They are throwing in their vote of confidence for traditional publishing, which not only exemplifies the superior value of “magazines” as a brand in themselves, but also makes magazines generally more easy to monetize, particularly from the point of view of advertisers, who feel they are buying into something more valuable and relevant to consumers.

“The term magazine describes the value advertisers are getting,” said Joyce Bautista Ferrari, executive editorial director at Say Media (and, worth noting, a former longtime Condé Nast magazine journalist).“They’re getting storytelling, something that has a personality.”

Advertising is the lifeblood of the magazine industry, so metrics about their success are crucial.Look at the rates of magazines compared to online ads. A single page in a glossy magazine could be discounted by more than half its open rate and still get an effective CPM of about $70. Online display ad CPMs average under $3, according to Nomura Securities via eMarketer, and even less for programmatic.

Ultimately, online publishers admire print magazines. They are respected by their audiences and stand for tradition and loyalty. Magazines may be losing importance as more readers shift online, but they’re still the ultimate engagement vehicle.

For information on YUDU’s digital magazine solution or to get in touch, click here.


An Epic Lesson in the History of Aspect Ratios from Filmmaker IQ

How often do we think about aspect ratios? Better yet, how often do we think about where all of our aspect ratios came from and the storied cinematic histories from which they were born? It’s an interesting question, not only for the sake of being more informed about the technical history of cinema, but also for having a better understanding of the implications of various aspect ratios on your film’s aesthetic and story. Hit the jump for an extensive video lesson on the history of the aspect ratio.

Filmmaker IQ has produced an awesome and in-depth course called “Everything You Need to Know About Aspect Ratio“. The first lesson from their course is a sprawling 18 minute exposé with all of the aspect ratio history you could ever want. Check it out below.