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Choosing a good content management system is one of the most important decisions you'll need to make when you begin your project. The content management system is what allows you and your team the ability to update and maintain your website content, without needing to rely on developers to make changes. We can help you select a CMS that will best suit your needs. Our engineers have expertise customizing and extending the software to make sure your site can do what you want it to.

Inbound Marketing Resources

In this digital age, traditional lead generation techniques are obsolete, and we should be focusing instead on Inbound Marketing, attracting potential customers to your site, forming relationships, and using the existing demand for your products or services in your favor. Use these resources to learn how to take advantage of the many possibilities for Inbound Marketing that are available on the web today.

Establish lasting Community Online

The initial and obvious thing is to establish your own online community. The community that you build will engage with your business and your services or products. They will help you establish your goodwill, and play a major role in developing your presence in the market. This community will be your ally and partner and an invaluable asset to you, particularly in creating and sustaining your social media strategy.

But you must ensure that your community remains steady; if it’s inconsistent or disloyal, your community will become a constraint and a handicap to your business.

To build a terrific community you must have great content. Your community will share the updates on your Facebook page, for example, with friends and acquaintances. And if the content is interesting and informative, it will be a great boost to your business marketing campaign.

Use Social Media Directly

You can use the social media directly for your sales, but this must be in the form of special discounts, customer education, competitions, giveaways and anything else that’s similar. Let’s take a look at some of these.

  • Special Rebates: On special days like feasts, birthdays and public holidays, people get more active online for obvious reasons. Therefore it’s the best time to offer them special discounts using the social media on which they will be especially active on these days. When they know that companies they’re familiar with offer these discounts they will even look forward to it and maybe put off some shopping in the days preceding it to take advantage of the discount offer.
  • Customer Education: Ask questions and raise sales! Yes, this can be done on social networks. Ask your visitors questions that are related to your company, brand or product. Give points to the best answers and a gift when a certain number of points have been accumulated by those particular customers. The questions you ask will help to spread information about your company and your business; it will educate your likely customers and also help you to get a following loyal to you. This in turn can lead to increased sales. Many companies are already doing this and have had much success.
  • Hold Competitions: Another way to gain the attention of likely customers and gain publicity is to have competitions. Use the contests to teach newcomers about your company, its services and products. You can use an online questionnaire and keep the competition time-based. The questions will pertain to your company and its services/products while the prizes you give away will also be your products/services. It’s a great way to boost engagement and sales and has proven to be a big success across all businesses.
  • Giveaways: Finally, give things away for free. They can be a company product or a shirt or bag to signify the firm’s recognition of their customers’ loyalty. It also urges others to do what the giveaway winners do. Nobody says ‘no’ to a freebie, so give your business a boost with this idea.

Summing Up

As you have seen, using social media to give a lift to your business is something that cannot be ignored, especially when these networks are becoming increasingly popular across all ages and demographics. The techniques explained above will help you develop associations with people who want to know what you are offering. These relationships will increase the trust people have in you and they will also appreciate your knowledge. Then they will come to you to buy the things they want, and not go to your competitor.